Social media is an excellent way to educate, attract, and engage potential clients for The Phobia Fix. However, unlike general wellness or mindset coaching, phobia work requires a specific and strategic approach to ensure you’re reaching the right people at the right time.

1. What to Focus on in Social Media Marketing

Your social media content should:

• Educate – Help people understand what a phobia is, how it differs from fear, and what they can do about it.
• Resonate – Speak directly to their experience, making them feel seen and understood.
• Reassure – Reduce fears about seeking treatment, making The Phobia Fix feel approachable and effective.
• Encourage Action – Include clear calls to action, like “Book your session today” or “Message me to see if this is right for you.”

Content Types to Include:

• Phobia Education & Myth-Busting
  • “A fear is NOT a phobia – here’s the difference.”
  • “Why you don’t need to ‘face your fear’ in real life to get rid of a phobia.”
  • “Can a phobia really be gone in one session? Here’s how it works.”
• Client Stories & Success Stories
  • Share testimonials or case studies (with permission).
  • Before & after-style storytelling: “This client went from avoiding flights for 10 years to booking a holiday straight after their session.”
• Behind-the-Scenes & Professional Insight
  • Explain your approach and techniques in simple terms.
  • Share “A Day in the Life of a Phobia Therapist.”
  • Answer FAQs in short videos or posts.
• Call-to-Action Posts
  • “Struggling with a phobia? Let’s change that – book a Phobia Fix session now.”
  • “Do you know someone whose phobia is holding them back? Tag them below.”
• Engagement-Boosting Questions & Polls
  • “What’s the most unusual phobia you’ve heard of?”
  • “If you could snap your fingers and get rid of one fear, what would it be?”
• Seasonal & Timely Content (see calendar below)
  • Tie your posts into seasonal events when phobias are most likely to be triggered.

2. Social Media Calendar: When to Post What?

Certain times of year increase phobia-related anxiety, making them perfect opportunities to run social media content that connects with potential clients.

January – New Year, New Goals

• Theme: "Start the Year Without Fear"
• “Make this the year you leave your phobia behind – book your Phobia Fix session now.”
• Content on exam phobia & public speaking anxiety (students & professionals planning for the year).
• Ads & posts on travel phobia (people booking trips for later in the year).

February – Valentine's Day & Social Situations

• Theme: "Don’t Let Phobia Hold You Back from Love & Life"
• Social anxiety, fear of eating in public, or dating-related phobias.
• Stories of people whose phobias affected relationships.

March – Travel Planning Season

• Theme: "Don’t Let Fear Ruin Your Holiday Plans"
• Focus on fear of flying, travel anxiety, and fear of water (swimming/boats).
• “Wouldn’t it be amazing to book a holiday without worrying about flying?”

April – Spring & Outdoor Phobias

• Theme: "Step into Spring Without Fear"
• Phobias linked to nature: fear of insects, bees, heights, dogs.
• People start spending more time outside—help them overcome fears that limit outdoor activities.

May – Exam Season (Student Audience)

• Theme: "Take Your Exam with Confidence – No More Test Anxiety"
• Target students and professionals facing exam phobia & driving test nerves.
• Partner with driving instructors for co-branded content on driving test anxiety.

June & July – Summer Holiday Phobias

• Theme: "Your Fear-Free Summer Starts Here"
• People about to travel but struggling with flying, driving long distances, or swimming fears.
• Use testimonials from past clients who overcame travel-related phobias.
• “Imagine enjoying your holiday instead of worrying about the journey.”

August – Wedding & Public Speaking Fears

• Theme: "Confident, Not Nervous – Get Rid of Your Wedding Speech Fear"
• Focus on public speaking phobia, wedding speech nerves, and fear of large gatherings.
• “Best Man speech coming up? Say goodbye to nerves and enjoy the moment.”

September – Back to School & Work-Related Phobias

• Theme: "New Term, New Confidence"
• Social anxiety in students.
• Fear of school (especially school-related phobias in children).
• Public speaking anxiety in professionals returning to presentations after the summer break.

October – Halloween & Fear-Related Themes

• Theme: "This Halloween, Don’t Let Fear Control You"
• Play on the idea of fear, but in a serious way (e.g., “Some fears are fun – but your phobia isn’t.”)
• Feature unusual phobias to spark curiosity.

November – Fear of Needles & Medical Phobias

• Theme: "No More Fear – Overcome Your Medical Phobia"
• Flu season + upcoming Christmas party season = people thinking about medical treatments.
• Target people avoiding vaccines, dental work, or medical procedures.

December – Christmas & Family Gatherings

• Theme: "Enjoy the Holidays Without Fear"
• Social phobia content, anxiety about Christmas travel, family gatherings, public events.
• “Wouldn’t it be great to enjoy Christmas without worrying about that flight?”

3. How Often Should You Post?

• Instagram/Facebook: 3-4 times per week
• TikTok/Reels: 2-3 times per week (short, engaging videos explaining phobias, success stories, quick tips)
• LinkedIn: 1-2 times per week (for corporate clients & public speaking anxiety)
• Email Marketing: 1-2 times per month (send a newsletter with case studies & new content)

4. Paid Ads Strategy for Social Media

Paid social media ads can target highly motivated clients.

• Run Facebook & Instagram ads around key times (e.g., before summer holidays for fear of flying).
• Use Google Ads targeting people searching for “hypnotherapy for fear of public speaking.”
• Consider seasonal ad campaigns to match the social media calendar.

Final Thoughts: Social Media as an Education & Booking Tool

Social media isn’t just about marketing—it’s about educating and reassuring potential clients. Many people with phobias have lived with them for years, assuming there’s no easy way out. Your content should show them that change is possible, often in just one session.

By following a seasonal social media calendar, engaging with potential clients, and using paid ads strategically, you can build a strong, visible brand that attracts people when they’re most motivated to seek help.

When you position yourself as the expert, provide reassurance, and make it easy to book, you’ll create a steady flow of phobia clients—year-round.